A digital relaunch for an international manufacturer.
A new identity, one website instead of three domains, photos and videos from the company's own production. From strategy to go-live in 12 months.
At a glance
Bode GmbH's online presence had grown over the years and was spread across three domains, including separate sites for Bode GmbH and BodeDynamic. That weakened the brand and split visibility on Google across several addresses. The design looked dated and barely showed what the company can do technically. The new site had to feel more modern while staying as dependable as industrial customers expect.
The project started with a workshop with management, sales leadership and IT. Together we mapped where navigation, page structure and content were not working. The goal was to bring every site together under bode.eu. We planned the requirements of sales and IT together from the start.
The agency Meagram developed Bode GmbH's new corporate identity, with type, colours and grid. On that basis we designed the website, tuned for the industrial sector and refined with management over several rounds.
On a closed staging environment we set up page structure, layouts and reusable building blocks early, first with the existing content. That let management test the experience before anything was finished. We met with IT every two weeks. We built two features as React components inside WordPress, an interactive company history and a world map of all locations.
Instead of stock photos, the site shows almost only the real company. Our team spent several days on site photographing and filming production, processes and employees. In parallel, Pia Widner, a copywriter from our network, worked with management to rewrite the copy for every product and company area, clear for buyers and engineers alike.
Before launch we reviewed WordPress and its interfaces in a security audit and closed the gaps. We checked forms, tracking and components against the GDPR and adjusted them. A plan of 301 redirects sends every old address of the three domains to the new structure, so no links or rankings get lost.
Bode GmbH now has one site under bode.eu instead of three separate ones, in two languages for five locations. It is maintained in one place instead of three. With WordPress as the base and the custom React components, it can grow with new products.
Security auditWordPress core and interfaces
301 redirectsevery path of the three old domains
Photo & videoseveral days on site
Copyrewritten with managementHonestly speaking
Finding the balance between modern design and what the industrial sector expects took us the most time. The site had to feel current without looking out of place in the industry. The corporate identity was developed by the agency Meagram.
Photographed and filmed by us
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